Mip in a Nutshell

MipCube. The future of television. Turning story telling into a two way street.

User generated Video Game Content

Machinima: A YouTube channel for user generated video game content. Gamers edit, comment and upload their plays  on MW2 or CoD to the Machinima channel, and some receive over 3 million views on their content. Not my cup of tea, but for 3 million other people it is. 24 billion views in total.

Who will pay for content

A small insight of Cindy Gallop, who wants to revolutionize the adult film business: “The future of television is inextricably bound up with the future of payments.” Yeah, free is good for the consumer, but not so good for the producer. Who would have thought?

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Two Doesn’t Make a Trend, but it is worth watching

On Tuesday Jim Gaffigan announced via Twitter (@JimGaffigan) that in April he will make a one-hour comedy special called JIM GAFFIGAN: MR UNIVERSE available on his website for $5.00. Let’s keep an eye on that. Follow him on Twitter to be first in line.

After the successful Louis CK play in December, the next comedian is giving it a shot. Pay-per-download is a great distribution model for this genre. Read More…

Self Distribution Made Easy ala Louis C.K.

Take a close look at what the US comedian Louis CK achieved with the video rights for his stand-up special at the New York Beacon Theatre on Nov 10th, 2011.

He made the video available for download (DRM free) on his website for 5.00 US$ via paypal four weeks later. If you want to make a good looking DVD out of it, you can download the disk artwork and the dvd cover artwork. After only 12 days it was downloaded over 200,000 times. Grossing over 1 million US$. Not bad. Read More…

Content is King and Is HULU’s IPO now back?

The boys at HULU offered the following statement yesterday, putting their efforts in selling the entity to rest for the time being and commenting it with the following line.

“Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for HULU,”

This corporate gibberish sounds more like: we are totally bummed that nobody wanted the bride and need to figure out now what’s next.

Let’s face it: The main asset, if not the only one, is HULU’s content. Consumers and their technology-likes change faster than you say: MySpace. Fox has some experience with that. Other companies have nice websites as well, but you don’t visit them because they don’t show anything you have ever heard of. Read More…

Video is dead …

OK, I agree it’s a bit harsh. As a technology it is more alive than ever with an increasing amount of movie and TV productions using digital video recording technology. The improvements of video quality and the pricing of recording equipment are lowering the barriers of entry, enabling more and more people to use video to produce stunning content …. and also lots of bad content.

But as a business concept, where video is defined by the way of transporting filmed content on a a physical device such as DVD, Blu-Ray and all the already extinct formats (Betamax, VHS, LaserDisc, etc.), to be watched at home, it is being replaced by IP based distribution. Netflix who “evolutionized” the video business is starting to redefine itself as a highly personalized TV channel. And with classic TV also moving into IP based on-demand distribution, the lines between TV and Video are becoming as fuzzy as a good old standard definition NTSC picture.

The Internet will be fundamental to the distribution of filmed content, forcing old fashioned TV and Video to adapt. IP distribution provides volume, choice for the audience, interactivity through social layers, location flexibility and immediate access to a world market for rights holders. All the things that TV and Video before couldn’t. Choice, social layers and flexibility will change the way we market filmed content and connect with the audience.

In the IP distribution world location (theatre, home and mobile) and marketing strategy (event strategy or on-demand strategy) should be the way to differentiate rights.

Bite Sized Media and Mobile Content

The next media consumer generation spends more time ever being entertained. 8-18 year olds spend 10:45 hours per day enjoying TV content, listing to music, being on the computer, playing video games, reading or watching movies. That’s an increase of 25% percent over the last 5 years.

Where is that growth coming from?

The largest portion of it has been technology facilitated by the introduction of mobile devices.  Music and gaming profit the most from this technology. Reading and watching movies are not part of the overall growth. Print content consumption is declining and movie content, only occupying 25 minutes of the whole media pie to begin with, is staying flat. Tablets, which were not included in the study and which allow all media content to be on one device and in one space, will only increase this technology based development.

There are two challenges the content industry will have to address:

Who is my competition now? On mobile devices it is not anymore a competition within a content category, but also competition against other forms of media content. Now books directly compete with games, magazines, movies, newspapers, social media sites, etc. for the same consumer. I think, transmedia projects, that can capitalize on a brand over different forms of content, will thrive.

We have already seen the development to smaller more bite-sized content. Downloading a song vs. buying a CD. Reading single articles on social media sites from various sources vs. buying a newspaper or magazine. This development leads to the question: What is the right format for content on mobile devices? Is a 90 minute feature film the right format for the future? Definitely not on mobile devices, but if the entertainment industry wants to participate in the growth of the media market it will have to find ways to tell stories in a different format.

 

Sources: Generation M2, Media in the Lives of 8-18-Year Olds, A Kaiser Family Foundation Study, January 2010

 

 

 

Motoogle and The Patent Arms Race

Today Google (GOOG) announced that it would acquire Motorola Mobility Inc (MMI). The move has two components for Google. It is a move into the consumer goods business where it will compete now directly with companies like Apple, Samsung, etc. . MMI is currently a shadow of its former glory. Nevertheless it gives Google a spot in the material world with lots of growth potential. It also shows that the future of entertainment will be in the mobile sector.

The other motivating factor, according to Larry Page on his blog, for paying 12.5 billion USD for a money loosing business seems to be protection from patent litigation. Marc Cuban just recently wrote an interesting article about this nonsensical Patent Arms Race that goes on due to the unquantifiable risks through the thousands of software and process patents. The only way companies can try to protect themselves from litigation, by patent trolls, is to build up their own arsenal of patents which they can use to counter sue.

 

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