I will be at this years Book Expo America (BEA) again at the Javitts center in New York from June 5-7, to catch some of the latest trends in content marketing. If you want to meet, send us an email and we’ll set up some time to get together.
MipCube. The future of television. Turning story telling into a two way street.
User generated Video Game Content
Machinima: A YouTube channel for user generated video game content. Gamers edit, comment and upload their plays on MW2 or CoD to the Machinima channel, and some receive over 3 million views on their content. Not my cup of tea, but for 3 million other people it is. 24 billion views in total.
Who will pay for content
A small insight of Cindy Gallop, who wants to revolutionize the adult film business: “The future of television is inextricably bound up with the future of payments.” Yeah, free is good for the consumer, but not so good for the producer. Who would have thought?
This is how most stands at the Palais looked like this morning. The Zodiak booth was probably the biggest and emptiest. Were they sold out? I don’t think so. It is a 4 day market. Mipcom doesn’t give you any tools to break down before 6pm today and there were 12,500 people of over 4,000 companies attending the market. Nevertheless, it looks like it took everybody only 3 days to accomplish what they set out. Well done.
So what are the five key points I take home with me from this market:
- event programming is in high demand to secure the classic appointment to view model
- the international markets are becoming more and more important for producers
- leverage technology to increase your market on mobile devices
- make the TV experience more personal
- it’s all about the brand
What do buyers want? Sounded like a promising panel discussion this afternoon, with Mike Cosentino of CTV Canada, Jeff Ford of Channel 5 UK, Carlos Sandoval of Televisa Mexico and Sarah Wright of BSkyB UK.
And the answer is: Buyers want event product to secure the appointment to watch.
Anna Carugati, the moderator of the panel, then, on the way out, presented them the ” inaugural World Screen Content Trendsetter Award”. But what trends the panelists were setting remains a mystery.
Based on the on stage discussion, all the four panelist had in common was that
- they all buy at least 50% of their content from US studios, Mike would like to buy more, but they have laws in Canada to stop him,
- that they buy content they believe their audience likes, otherwise Jeff would buy only Laurel and Hardy, and
- that Carlos Sandoval had to eat a hand full of wasabi because he did not have any money for content, which technically doesn’t qualify as a trend, since none of the other panelists was ever forced by a seller to eat wasabi.
Therefore the inaugural skrmedia most random award goes to World Screen.
And now I am hungry again, but somehow not for sushi.
21 meetings and too much French food.
Comments from the front row:
“watching tv at the appointment-to-view-model is like going to church”, Konstantinos Ernst of One Russia – Does that mean Mr. Ernst wants to go to church wherever, whenever?
“mainstream TV channels are amusement rides and are not taking their cultural role serious” , Konstantinos Ernst of One Russia – It all depends on how you define culture.
“create content that is relevant for this medium”, Fiona Macmillan of Randomhouse – Yes, if you create content that is irrelevant your chances are high that you will loose your job.
“thinking glocal” – it took me a while to realize that “glocal” was not a typo. Therefore the award for new media word creation goes to Bob Bakish of Viacom. “glocal” is supposed to describe the balance of local and global programming. Too bad, that “glocal” just reminds me of glycol, an anti-freeze, which was used in the 80s to spike bad wine in Europe.
Here we go. Day 1 at #MIPCOM. TV markets are by nature very un-entertainment like. Compared to the Cannes Festival, this is a rather sleepy event. Imagination is being substituted by ratings and the fear of what the digital world will do to television as we know it.
Having girls run around on the streets in PAN AM stewardess outfits to promote the abc television series of the same name is already pushing the envelope in terms of marketing at Cannes.
Tonight is the opening party at the Hotel Martinez from 7:30-10:30. A mayor networking event and a fantastic place to exchange business cards and to have fun at the same time.
October 3-6 we are going to be at MIPCOM, the international Television market in Cannes, presenting four documentaries of BYkids.org to international buyers. Two films are completed, HOME IS WHERE YOU FIND IT and MY COUNTRY IS TIBET, and two more films are in post production.
Furthermore we are also looking for product for domestic and international distribution.
See you at:
skr.media will be presented at MIPCOM in Cannes Oct 2-6. For scheduling appointments please contact us.